Brabantia (UK) Ltd: Brabantia #Love Nature CampaignNomination
Category
Campaign of the Year (for profit)
Agency
Description
Brabantia's 'Love Nature' campaign promises to plant a tree for every rotary dryer or drying rack purchased. This promise, in partnership with WeForest, made it possible for us to plant 1 million trees since the campaign begun. Thus helping to make the Burkina Faso and Ethiopia desert a greener place as part of the international "Great Green Wall".